GITEX Talk: Turning Gen Z from Casual Scrollers into Loyal Users with AI Hyper Personalization

Thursday, May 22, 7:30am - 8:00am (CDT)

Time shown inCDT -05:00 America, Chicago

72% of Gen Z expect personalized experiences when interacting with brands. With individuality at their core, we're entering a “segmentation of one” era. Companies must leverage consumer data and AI to become the Netflix of their own digital products, creating experiences that transform casual scrolling into lasting engagement.

While Gen Z leads this shift, consumers across all generations increasingly prefer tailored products and will pay premium prices for them. This session explores how industries use AI to build digital experiences that drive sustained engagement and retention.

Key Takeaways:

What Gen Z expects from digital products and services
How AI creates personalized, real time experiences that drive user loyalty
Why mobile first is no longer enough and companies must prioritize value first design, data privacy, and constant iteration
Real world examples of AI personalization across multiple industries

Speaker:

Harun Brkovic, Director of Business Development at Klika

Add to Calendar 2025/05/22 14:30:00 2025/05/22 15:00:00 Europe/Sarajevo GITEX Talk: Turning Gen Z from Casual Scrollers into Loyal Users with AI Hyper Personalization 72% of Gen Z expect personalized experiences when interacting with brands. With individuality at their core, we're entering a “segmentation of one” era. Companies must leverage consumer data and AI to become the Netflix of their own digital products, creating experiences that transform casual scrolling into lasting engagement.

While Gen Z leads this shift, consumers across all generations increasingly prefer tailored products and will pay premium prices for them. This session explores how industries use AI to build digital experiences that drive sustained engagement and retention.

Key Takeaways:

What Gen Z expects from digital products and services
How AI creates personalized, real time experiences that drive user loyalty
Why mobile first is no longer enough and companies must prioritize value first design, data privacy, and constant iteration
Real world examples of AI personalization across multiple industries

Speaker:

Harun Brkovic, Director of Business Development at Klika GITEX Europe, Stand No- H1.2-C70, 1.2 false MM/DD/YYYY 30 OPAQUE 95fccf6a7939432bba622deefd862ffb

GITEX Europe, Stand No- H1.2-C70, 1.2

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