Friday, June 10, 3:08am - 3:28am (EDT)
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Rory, our Vice-Chairman (Ogilvy UK) & Co-founder of the Behavioural Science Practice is back for his TENTH Nudgestock keynote. This year, Rory will highlight that the power of Behavioural Science is to tell us what NOT to do, often even more so than what to do. This is more easily said than done, but when we get it right, we can achieve massive impact.